Portfolio: Masabi Rebrand

// December 10th, 2009 // Mobile, Web

My company has gone through a complete transition over the second half of 2009, moving from a general mobile application consultancy to a product-based transport ticketing vendor. This new focus merited a total branding overhaul as our old look, with its black background, was more appropriate for our legacy marketing and gaming background.

The new font and colour scheme were designed to evoke the feel of the old British Rail branding, whilst the logo resembles the front of an Intercity train:

Masabi's new logo - The Ticket Machine In Your Pocket

The new tagline – “The Ticket Machine In Your Pocket” – came out of a brainstorming session during the excellent g2i (Gateway to Investment) course we took part in, which I would highly recommend to anyone interested in grooming their company for funding, or just understanding when a startup needs funds and what to expect from investors. It’s sponsored by the London Development Authority but run by industry professionals, offering top quality advice and opportunities where all participant’s interests are aligned – far better than the fee-based ‘advice’ and ‘connections’ that are so easy to come by.

The front page embeds a video of the product in action which really explains the underlying concept nicely – the photos I took during the video shoot now form a great resource of imagery for company documents and presentations:

The site structure is intentionally simple: it features simple product tours aimed at Passengers and Train Operating Companies:

The news section manages press releases and external coverage, alongside a social media feed integrating the company’s Flickr, Twitter, YouTube and SlideShare channels:

There is also a live feed showing the next event Masabi will be presenting at driven by our Google-based events calendar, with an integrated view on the site:

The company blog was migrated over from the Blogger account of the old site; a redirect plugin was set up to ensure legacy URLs continued to work:

The site also has all the obvious bells and whistles like Google Maps integration to find the office, and directions from the nearest tube stations etc:

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