Posts Tagged ‘Apple’

iPhone 5 – 48% better than the iPhone 4S

// September 13th, 2012 // No Comments » // Mobile

Watching the iPhone 5 launch last night I was overwhelmed by how much better it was than the 4S, and thankful that at last Apple had eschewed the hard to quantify “new features” (sometimes labelled “innovation”) in favour of easy to quantify incremental changes across the board.

So I set about calculating how much better it is – and in doing so, scientifically discovered that it is not just 25% better (as the inrementing of model number from 4 to 5 would have us believe), but a whopping 48% better. Here’s the data:

Feature iPhone 4S iPhone 5 Improvement
Phone model number 4 5 25%
Processor model number 5 6 20%
Colours of case 2 2 0%
Types of aluminium casing 1 2 100%
Screen diagonal 3.5 4 14%
Visible rows of apps 4 5 25%
Cellular network types 6 8 33%
WiFi network types 3 4 33%
iSight Megapixels 8 8 0%
Facetime Megapixels 0.3072 1.2 291%
Talk time 8 8 0%
Browsing time 15 18 20%
Standby time 200 225 13%
Number of microphones 2 3 50%
Speaker transducer magnets 2 5 150%
Max storage size 64 64 0%

iPhone 5 - this changes everything. Very, very slightly.

iPhone 4 Promo – Marketing Video or Satire?

// June 26th, 2010 // No Comments » // Mobile

Watching this video on the iPhone 4, I found I was constantly viewing it from two perspectives – firstly as a slightly overbearing  “it’s so cool” marketing piece that could only be made in America, but secondly as a deliberate deadpan satire about how you can con people into thinking so many very old and well established features are innovative.  3G, high res screens, and everyone’s favourite feature – video calling!  Mostly features that were disparaged by Apple until they finally caught up, incidentally – though I don’t think anyone else has tried to innovate a case that can block out radiation with a simple touch, they are breaking new ground there whatever Jobs says (unapologetically).  Maybe it’s just down to the trans-Atlantic difference in demeanour.

Apple have done a stellar job with the iPhone in a number of areas – user experience (some comparative Android thoughts coming up in a future post), popularisation of apps, and minimisation of fragmentation (but it’s there – iOS 4 is not available to first gen users, there is some feature fragmentation between each new model, and doubling the pixel size to run legacy apps on eg. an iPad certainly doesn’t always work, though technically it’s hard to see why).

Unfortunately they present it in such a myopic way that my gut reaction is to dislike them for it.