Posts Tagged ‘Mobile’

MEX Conference 2011

// May 22nd, 2011 // No Comments » // Dev, Mobile, Usability

Slides from my talk at this May’s MEX (Mobile User Experience) conference in London, where I gave the first presentation on the “Efficient UX Techniques for an Age of Network Austerity” pathway:

The slides walk through steps Masabi has taken to minimise dependency on network uptime in our travel apps, and why that matters.

The whole conference was incredibly well put together – props to Marek for that – and encouraged some stimulating debate through it’s unique interactive workshops. Nice food too! Highly recommended to anyone interested in mobile…

Passenger Focus Research Into Ticket Purchase Problems

// July 23rd, 2010 // No Comments » // Mobile, Usability

This post originally appeared on the Masabists blog.

Earlier this week Passenger Focus, the UK’s official rail watchdog, released their annual Spring Passenger Satisfaction Survey, and the press release focussed on some very interesting insights into the reasons why UK rail passengers shun automated ticket vending machines.

Passenger Focus

At Masabi, Passenger Focus’s earlier research into ticket maching usability was a key influence in the User Interface design of our mobile phone ticket vending app, and it was encouraging to see this new research appears to validate our approach. The report shows that users choose humans over machines for the following main reasons:

  1. “Incomplete ticket restriction information”
  2. “A barrage of information and choices”
  3. “Bewildering jargon”

“As a result some passengers would rather queue to speak to a member of staff, buy more expensive tickets than they need to or just give up and join the ticket office queue.”

Ticket Sales Usability

The UK has evolved a particularly complex fare structure, so a certain amount of complexity is innate in the system. The trick is to remove as much as possible, allowing the passenger to make an informed decision based on price and/or time preferences, without any arcane rail fare knowledge – I can say from personal experience that most ticket machines really do handle this badly.

By fusing real timetables with fare selection, the Masabi mobile rail ticketing app allows the passenger to visualise which trains each ticket will be valid on very rapidly, whilst also including a more detailed concise restriction description than most in-station vending machines. Timetables indicate which operator runs each train, a key point of confusion when many tickets are tied to a single operator.

The application can also adapt to the user, remembering favoured journeys and previously used payment cards (securely stored, and only reusable by re-entering the CVV number on the back). This personalisation helps eliminate the myriad of destinations thrown at the user of a vending machine, most of which will be totally irrelevant.

The application remembers recent journeys card-menu-with-visa


This year’s survey also looked at queue times in a number of regional stations – contrasting to last year, which focussed on the largest stations, almost all in London.

The industry lays down a maximum acceptable queue length of 3 minutes at off-peak times, and 5 minutes during peak times. Many stations, big and small, are still failing to meet these standards (click on graph to see a larger version):

2010 Passenger Focus queue times

Mobile ticketing offers a solution to this, providing a superior ticket purchase experience combined with informative timetables – all of which can be tested risk-free whilst queuing for a window or ticket machine.

Please comment on the original post.

Masabi StreetVendor mPayments app announced

// July 30th, 2009 // No Comments » // Mobile

My company, Masabi, have just announced our mPayments platform for the developing world – quite funky stuff which breaks the traditional need for operator involvement to handle the sorts of peer-to-peer payments currently transforming Africa and Asia.  You can read more about it on the release, or just listen to Ben demo and explain it all on YouTube.

It’s amazing how slowly news lags development – the app has actually been running in Sudan for some time, and is going to be deployed in other parts of the world soon (details under wraps sadly…).

Screenshot of the Masabi StreetVendor mPayment application running in Arabic - click to see more on Flickr Screenshot of the Masabi StreetVendor mPayment application running in Arabic - click to see more on Flickr

Great work from everyone involved!

MoMo Global Summit 2008 talk: Securing Transactions

// May 27th, 2008 // No Comments » // Mobile

Last week I gave two presentations at the Mobile Monday Global Summit 2008 in Kuala Lumpur, Malaysia attending in my role as co-founder of MoMo Estonia, alongside speakers from the Mobile Marketing Association, AdMob and a range of other global names.
It was an excellent event with a very interesting cross-section of speakers and attendees from around the world. Topics covered included mPayments and some great insights into China.

Securing Transactions

View more presentations from Tom Godber.

Mobile Best Practices

View more presentations from Tom Godber.

Photos From Kuala Lumpur

I managed to take a lot of shots of KL, and Pulau Pangkor where I headed after the conference – here are a few of the best:

Up Run Floors Malaysia Chinese Temple in Melaka Stairs Pier